This zine provides a detailed critique of social media/social networks and the role that they play in contemporary capitalism. Rather than just focusing on the particulars of social networking platforms—for example on Facebook’s mining of personal data—this text explores how these networks embody the ideologies of capitalism, democracy, and citizenship. In addition to the more theoretical arguments, the text also examines the impossibilities of using these platforms as a way of bringing down capitalism.
The authors engage a variety of other critical theories, from Marx to contemporary anarchist writing to strengthen their arguments. The text can be quite dense—perhaps due to the translation from the original Spanish—but overall it offers an important analysis.